Founder Toni Jones is a an editor, writer and producer who lives in Norfolk with her husband, photographer Dan Kennedy, and rescue dog, Mylo (currently still processing her move to the East Anglian countryside after landing there in 2020 having lived in London for 20+ years).
Toni created The Shelf Help Club because it was something she needed as she started to explore her own story and purpose, aged 35, and realised that although there was a lot of information out there, there wasn’t much in the way of support to help process and understand everything she was learning through the books and other types of therapies she was having.
Prior to launching The Shelf Help Club, Toni was a Lifestyle and Fashion Editor with 15+ years experience working on newspapers, websites and magazines including the MailOnline and The Sun. As a freelance writer and content creator her work has appeared in The Telegraph, The Times, MailOnline, You magazine, Women’s Health, Forbes.com, The Evening Standard, Grazia, InStyle, Stella, BBC, The Huffington Post, The New York Post, The Hollywood Reporter and Billboard Magazine.